The Importance of Local SEO For Small Businesses
Local small businesses often overlook local SEO, but it’s important to localize your business in order to rank high with local search engine results. Here, we will discuss how you can successfully implement local SEO for your small business and give some great tips on how to rank highly with local search engines.
What is local SEO?
Local SEO is an important part of any local small business’s overall marketing plan. It allows potential customers looking for local businesses like yours to find you when they conduct local searches on search engines. By localizing your small business with local SEO, you must avoid duplicate content across all of the online profiles associated with your business to rank highly and show up in local search engine results when customers are searching for what type of services or products you offer.
Local SEO for small business
Start localizing your small business with local SEO by writing an enticing title that will resonate with local customers. Your main keyword should be at the beginning of the headline, and you can use up to 70 characters for it, which is plenty of room to include other relevant keywords as well. Some examples are:
“Local SEO Tips for Small Businesses” or
“How To Rank High with Local Search Engines.“
Next, local small businesses should optimize their local SEO on all of their online profiles. This includes social media sites like Facebook, Twitter, and Google+, local directories such as Yelp! or HotFrog!, your business website itself, and even any local print ads you may have running in the local newspaper.
How to improve local SEO rankings?
When localizing your business with local SEO, it’s important to ensure that you have everything consistent across all the online profiles associated with your small business. For example, local search engines will see these as different local businesses if you use “Lighthouse Painting” on Facebook and Google+, but “Lake Pointe Painting” on Twitter and Yelp! Make sure to use your main keyword in these profiles by including it at the beginning of your business name and writing a good description for local customers to read about what services you offer.
Is it necessary to hire a local SEO service or a local SEO expert?
Take advantage of local SEO services to boost your company before competitors get on board. Find a local SEO company or Local SEO expert with an in-depth understanding of the market and industry knowledge to assess your company’s needs, analyze your site’s online presence, and get a successful plan to increase local traffic.