4 Ways to Increase Domain Authority
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If you are also a part of the race to be on the top of Google and other search engine result pages (SERP), then you must know the Domain Authority (DA) and Page Authority (PA). There are many factors that search engines consider before ranking your website on top. It takes some time to rank your website on Google search results organically, and there are many tricks and tips you need to follow.
What is Domain Authority (DA)?
According to Wikipedia, Domain Authority is a search engine ranking score developed by Moz. A website’s domain authority reveals its relevance to a certain topic or sector. It is ranking by search engines, which attempt to gauge domain authority through automated analytics, is directly impacted by this relevancy.
Domain authority is developed by Moz and ranks our website from 1 to 100. Other companies are now also using this method. The better the domain authority, the better the chances to rank on search engines.
Domain authority scores start from one and end at 100
- Below 30 is poor.
- 30 to 40 is below average.
- 40 to 50 is average.
- 50 to 60 is good.
- 60 to 70 is very good.
- Above 80 is excellent.
4 Ways to Increase Domain Authority
Your domain authority is a number that shows how well the public has reviewed your site. You want to ensure your domain has high DA so that people trust it when they type it into Google and start searching for information.
Optimize your Website Content
Optimizing your website for search engines is essential to rank high on Google and gain your domain’s authority. The more relevant content you produce, the better you’ll rank.
There are many different ways to optimize your website for SEO, but one of the most important things you can do is optimize your title tags, image alt tags, and the content itself. Another best practice is also to boost your content and keyword relevance. This can be done by creating long-form, in-depth content that covers a wide breadth of content.
This blog post you are reading, for example, focuses on the steps to increase domain authority. It also briefly describes domain authority and how it differs from page authority.
This is important in building your content because it informs Google about your context, that your blog post is talking about “Apple” as a fruit and not referring to the iPhone conglomerate.
Improve your Internal Linking Structure
When it comes to improving your site’s user experience, one of the most important things you can do is focus on your internal link structure. This will help you improve how your website works and make it easier for visitors to navigate through the different sections.
Internal links also make it easier for search engine bots to crawl your website, which helps index your pages. If they’ve burrowed deep into your back catalogue of blog posts, they can still easily find their way to your homepage through one of your internal links.
A well-structured internal link structure will pass link juice between pages on your site, which helps users navigate through your site easily and quickly.
Make your Website Mobile-Friendly
Have you realized that many online users access the web through mobile devices? If not, you’re missing out on many potential visitors who will simply leave your site once they realize that it’s not being properly displayed on their smartphone or tablet.
Not only will it hurt your mobile search engine rankings, but you’ll lose out on many visitors who will simply leave your site once they realize that it’s not being properly displayed on their smartphone or tablet.
To check whether your website is mobile-friendly or not, you can visit this Mobile-Friendly Test by Google Developers page. It will analyze your web page and let you know how mobile-friendly your site is.
Focus on your pages with a High Page Authority.
The more popular a page is, the more likely it is to be linked to other pages on the same domain. And if a link from one page can pass on enough link juice to another page, that’s called “affiliate linking.”
The better your page authority, the more reputable your site will appear to Google and other search engines, which means you’ll rank higher in search engines.
If you have lots of links pointing back to your site from other sites with high PA, you have an excellent opportunity to improve your ranking in search results.
Having a good Domain Authority score can be great for your website. But it is a time taking process. You need to keep working on your website, and your website will eventually rank at the top of search results.